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Overcoming the Top 10 Objections from Beverage Retailers

Top 10 tips on how to get retailers interested in your brand.

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05/08/2015

Convincing retailers to carry your brand is one of the key components of a succesful sales process.

Find out how to engage retailers and turn their objections into constructive building blocks to increase your chances at success when visiting new accounts.

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17/03/2017

10 Factors in Your Press Release That Will Catch the Media Attention

Operations and Management

Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.
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