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Sommeliers Choice Awards 2024 Winners

Overcoming the Top 10 Objections from Beverage Retailers

Top 10 tips on how to get retailers interested in your brand.

05/08/2015

Convincing retailers to carry your brand is one of the key components of a succesful sales process.

Find out how to engage retailers and turn their objections into constructive building blocks to increase your chances at success when visiting new accounts.

Looking to grow your distribution in USA? Then become an exhibitor at the 2018 USA TradeTasting and meet the Importers, Distributors, Retailers, and Press of USA. Register Today!

2025 London Wine, Beer and Spirits Competitions Is Now Open. Enter Wines, Beers and Spirits Today and Get A Boost Globally.

21/12/2013

Roles and Obligations of Alcoholic Beverage Distributors

Legal and Regulatory

The relationship between a distiller/brewery/winery and distributors is a very complex and regulated one (especially in USA with its 3 tier model and franchise laws).

11/10/2013

Protecting Intellectual Property in Your Brand

Legal and Regulatory

Katja Loeffelholz, a registered attorney with the United States Patent and Trademark Office and of counsel with Dickenson, Peatman & Fogarty discussed with BTN on how brand owners can protect their Intellectual Property.

02/04/2015

How To Call On National Retail Chain Accounts

Operations and Management

What wineries, distributors and importers need to do when making a off-premise chain call and how to call on Costco Wholesalers, Whole Foods Markets, Total Wines & More.

06/07/2015

4 Programs to Increase Cellar Door Sales

Sales and Marketing

BTN writes about 4 great 'hand-selling' educational programs that wineries can use to promote their wines and nurture a loyal customer base.

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Sommeliers Choice Awards 2024 Winners

Overcoming the Top 10 Objections from Beverage Retailers

Top 10 tips on how to get retailers interested in your brand.

More articles

Roles and Obligations of Alcoholic Beverage Distributors

Legal and Regulatory

Protecting Intellectual Property in Your Brand

Legal and Regulatory

How To Call On National Retail Chain Accounts

Operations and Management

4 Programs to Increase Cellar Door Sales

Sales and Marketing

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