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The Changing Media Landscape in the US

How to build your brand objectives through integrated communications

Photo for: The Changing Media Landscape in the US
25/04/2016

As new mediums evolve in the modern age of media, understanding how to develop an integrated campaign into your branding strategy is an integral part of today's business.

Join Gino Colangelo and his team as they explore how to use modern media to generate consumer awareness and build real market demand for your beverage brands.

 

Looking to grow your distribution in USA? Then become an exhibitor at the 2018 USA TradeTasting and meet the Importers, Distributors, Retailers, and Press of USA.  Register Today!

2025 USA Ratings Competition Submission Is Now Open. Biggest and Only Competiton in USA to focus on Off-Premise Channels. Enter Wines, Beers and Spirits Today and Grow In USA. Submission Deadline Is June 30, 2025.

More articles

Photo for: Top Tips for Presenting Wine and Spirit Brands to U.S. Importers
18/08/2017

Top Tips for Presenting Wine and Spirit Brands to U.S. Importers

Distribution

The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
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Photo for: In-Store Tasting Is a Primary Promo Strategy
14/09/2016

In-Store Tasting Is a Primary Promo Strategy

Sales and Marketing

Tastings are probably the most effective tool wine and spirit suppliers have to make a direct impact on moving more boxes while building the brand. Here’s a list of some of the other lessons of a successful tasting program we relearned:
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