The Long Tail of Craft Brewing
In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.
According to Paul Gatza, President of the Brewers Association, the following are the key trends driving Craft Beer Category growth in 2013 and beyond:
1.) Accelerating growth.
2.) Stylistic innovation--Other Specialties” second fastest growth segment.
3.) Stunning number of openings, makes craft more local.
4.) Private equity partnerships continue.
5.) Public offerings.
6.) The Long Tail in craft “
7.) Sustainable farmhouse breweries
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