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U.S. Pricing Model for Wine Brands

A detailed overview of the pricing structure of the three tier system and how to accurately price wine brands for the US market

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13/02/2016

In this webinar, Steve Raye defines important key terms and outlines how wine brand owners can get an accurate estimate of their suggested retail price in the U.S market. 

To get a copy of the presentation or pricing excel sheet, please email Steve Raye.

2025 USA Ratings Competition Submission Is Now Open. Biggest and Only Competiton in USA to focus on Off-Premise Channels. Enter Wines, Beers and Spirits Today and Grow In USA. Submission Deadline Is June 30, 2025.

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Although the US is the world’s biggest importer of bulk wine in terms of value, the market is surprisingly opaque. The key to understanding it, says Sid Patel, is knowing about the three different ways bulk wine is traded.
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