Three Kings was founded on the idea that flavored vodkas could be great, and they set up to make the absolute best Vodkas with Flavor on the market.  After years of experimentation, they figured out the perfect formula.  While it was simple at heart: the highest quality vodka made from imported wheat, combined with real fruit, never any added sugar or "natural" flavorings, it required an ethos that no shortcuts would be acceptable, and the understanding that it requires enormous time and effort to make a product this good.  All the hard work and quality shows, though.  When you look at our Razzledazzleberry, you immediately see its dark red hue, and when you open it, you smell the fresh raspberries, and when you taste it, you can't believe you're actually drinking vodka.  All Three Kings Vodkas are produced with the highest quality craftsmanship, and, importantly, our Razzledazzleberry, Berry Bonanza, and Tropical Thunder each have their own distinct flavor profile so that we have one for nearly every spirits drinker, regardless of their palate.