100ITA works with F&B companies, international importers and distributors, associations, hotels and restaurants, chefs and F&B experts, opinion leaders and food bloggers, as well as develops possible cooperations with any stakeholder who wants to promote the real “Made in Italy” all over the world.

100ITA is a project to promote the culture of “Made in Italy” food and wine all over the world, with the scope to convey the passion of people and companies that every day work on it and, at the same time, to reduce the imitation and the falsification phenomena of the Italian products.