Marketing Consultant to the wine and liquor industry. When a Business Owner/CEO is planning to exit a business in the immediate or mid-term future, an HBVS business valuation can provide crystal clear guidance on the critical steps to be taken to improve its market value at the time of sale. When a prospective Business Buyer uses HBVS to assess a business for possible acquisition, our three decades of valuation experience provide a platform by which factors of cash flow and assets are meticulously verified which then can (or cannot) contribute to the real world value of the business under consideration.