With an innovative brand portfolio of international repute, Radico Khaitan has been a pioneer in setting industry trends. Radico Khaitan has four millionaire brands 8 PM Whisky, Magic Moments Vodka, Contessa Rum and Old Admiral Brandy in its portfolio. 8 PM, the first brand of Radico was launched in 1999. With 8 PM, not only Radico successfully entered the branded liquor sector but the brand managed to achieve a million cases in sales within a year of its launch. It also became the first brand in the liquor industry to make it to Limca Book of Records. Since then, there has been no looking back for the company. 

The phenomenally successful Old Admiral Brandy, launched in 2002 is another millionaire brand from Radico straddle.