In 1899, Edmund Dunell opened his bakery and confectionery in the village of Beaumont on the corner next to the Forester's Public House. His youngest brother, Clifford, joined him in the business. They were excellent bakers, as their statement heading of around 1916 confirms:- 'Awarded 3 Diplomas for Hovis Bread, Agent for Blue Cross Teas, Birthday and Wedding Cakes made to Order, Noted for Jersey Wonders'.