According to the brewbound, Off-premise dollar sales of beer continued to accelerate during the week ending May 3, as beer category sales increased 32.3%, to $952.3 million, during the one-week period, according to data from market research firm IRI shared by Bump Williams Consulting (BWC).

For context of just how big the week ending May 3 ended up being, dollar sales were nearly as strong as the July 4 holiday week in 2019, which raked in more than $1 billion, BWC noted.

Although the week ending May 3 included sales leading up to the Cinco de Mayo holiday, BWC theorized that it wasn’t just the holiday driving sales but also “sunshine, cabin-fever setting in, humans wanting to get ‘social’ again and our innate desire to celebrate living’” beginning to show.

Read more at source: brewbound,