According to the Canadian beer news, NEOWISE (5.1% abv) is an American Pale Ale named after a comet that is currently on a close approach to Earth, and has fittingly been dry-hopped with Comet hops. It’s described as follows:

This beer and comet are on an unknown path to the future and may not take it back to earth for another 6800 years. Today, July 22nd, is the day the comet will be closest to home and so it is the day that we release the beer. Sounds like it’s supposed to be a spectacular view… too bad it’s going to be cloudy. This hazy Pale Ale is light and dry with a balanced bitterness. It features a light grapefruit note with a solid and surprising resinous dank… ness(?). Yes, a pleasant dankness, indeed. Canned on Tuesday, July 21, get it fresh and before it decides to disappear and fly around the solar system for much longer than any of us will ever be alive.

Read more at source:  Canadian beer news