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ABA Responds to Poison Control Center Data on Energy Drinks
An abstract is being presented today at the American Heart Association's Scientific Sessions 2014. The American Beverage Association issued the following statement:
WASHINGTON, Nov. 17, 2014 /PRNewswire-USNewswire/ -- In response to "Energy Drink Exposures in the National Poison Data System: Epidemiology and Clinical Effect," an abstract being presented today at the American Heart Association's Scientific Sessions 2014, the American Beverage Association issued the following statement:
Statement:
"This abstract has not been published and therefore the authors' full methodology and analysis is not available for review. In the past, various experts have raised concerns regarding misinterpretation and inherent limitations of data from National Poison Data System when it comes to Energy Drinks. Based on the most recent government data reported in the journal Pediatrics, children under 12 have virtually no caffeine consumption from energy drinks.
Even so, leading energy drink makers voluntarily place advisory statements on energy drink packaging stating that energy drinks are not recommended for children. They also have voluntarily pledged not to market these products to children or sell them in K-12 schools. These guidelines and more are noted in the ABA Guidance on the Responsible Labeling and Marketing of Energy Drinks."
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