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ASIAN YOUTH PREFER WESTERN DRINKING CULTURE

Younger consumers in Singapore, Thailand and Vietnam are driving wine sales as western drinking culture becomes a part of their lives

08/11/2013

Younger consumers in Singapore, Thailand and Vietnam are driving wine sales as western drinking culture becomes a part of their lives, while Hong Kong continues to demonstrate how the rest of the Asian market could develop.

The sixth Hong Kong International Wine & Spirits Fair attracted a number of Asian wine traders to get together and discuss the future of Asian wine market.

More than 1,000 exhibitors from 40 countries and regions, a new exhibitor record, are taking part in the Hong Kong International Wine & Spirits Fair, which opened on 7 November and continues through 9 November.

According to Tieu Chiong Liong, president of Singapore Sommelier Association, Singapore has a relatively mature wine market with an average growth of 5% over the next five years.

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Image Source: Igor Zarembo / RIA Novosti

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