HEINEKEN SORRY FOR BULMERS ADVERT BLUNDER
Brewing giant Heineken has apologised after it mistakenly used a photograph of a teetotal clergyman in an advert for its Bulmers cider brand.
Bulmers had hoped to celebrate its long history by printing a photograph of Reverend CH Bulmer, who 120 years ago gave his sons the money to start up the business. The advert was produced with the line: “We hope he’d be proud”, next to the black and white picture.
Unfortunately for the brand the photograph was not of Reverend Bulmer, the man in the picture is Hugh Price-Hughes a teetotal Methodist clergyman who spent his life helping alcoholics.
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