Maxxium UK is launching Jim Beam’s new global campaign, Make History, in the U.K. this month. The first multi-media global campaign for the world’s No. 1 bourbon begins with a new TV commercial featuring the brand’s new spokesperson, award-nominated actress Mila Kunis. The TV advertising will break in the U.K. on March 16 with 30-second ads across multiple media channels such as ITV, Channel 4 and Sky. The campaign also includes online and digital advertising underpinned by PR.

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