PepsiCo this week introduced two new bold flavors of Mtn Dew Kickstart —Pineapple Orange Mango and Strawberry Kiwi—fusing an energizing blast of Mountain Dew with real fruit juice, coconut water and just the right amount of kick. Each contains 60 calories per 12-ounce can.

Mtn Dew Kickstart will premiere its “Come Alive” television commercial, featuring ”Out The Speakers Feat Rich Kidz” by A-Trak and Milo & Otisand So You Think You Can Dance alum D-Trix, during the Super Bowl XLIX Pre-Game Show.

“Mtn Dew Kickstart has been a huge success since it launched two years ago and we’re continuing to build the portfolio with the addition of two new flavors—Pineapple Orange Mango and Strawberry Kiwi,” says Greg Lyons, vice president of marketing at Mountain Dew. “Mtn Dew Kickstart is the ultimate beverage to get guys charged for whatever adventure they are taking on – big, small, every day or epic.”

The “It All Starts with a Kick” campaign will reach Dew Nation all across America by way of a comprehensive marketing campaign, including:

—The “Come Alive” television commercial during the Super Bowl XLIX Pre-Game Show, as well as national radio promotions.

—A real-time consumer-driven Snapchat story, along with a variety of digital and social extensions through platforms such as Vine, Twitter and YouTube.

—Five Mtn Dew Kickstart trucks will hit the road for an eight month sampling tour that will hit a variety of locations including college and university campuses, sporting venues and retail locations.

—A dynamic Mtn Dew Kickstart website, accessible by visiting www.MountainDew.com/Kickstart.

Source | Beverage World.