Published: 18/11/14 - By Dermot Davitt

Travel retail is a “dynamic, resilient and fundamentally strategic” channel for Pernod Ricard. That’s according to Deputy CEO and COO Alexandre Ricard, speaking at last month’s TFWA World Exhibition.

Ricard, who will become Chief Executive of the group in early 2015, said that the focus of Pernod Ricard Travel Retail will be on premiumisation, digital innovation and developing the opportunities of the ‘Travel Trail’. That means examining the traveller journey and seeking to maximise engagement with consumers on that journey, the company noted.

Pernod Ricard Travel Retail has identified Asia as a major region of growth with rising traveller numbers in China, India and smaller emerging markets. Con Constandis, Managing Director at Pernod Ricard Asia Travel Retail said: “We are looking forward to the year ahead and the opportunities that will appear through the rise in traveller numbers and the investment in infrastructure throughout Asia. Premiumisation is one of the key pillars to our strategy but the rise in the volume of middle class travellers means that we cannot afford to focus exclusively on the super-premium prestige expressions.”  

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