VSPT to go head-to-head with Concha in UK
Chilean wine company VSPT Wine Group is to take on market leader Concha Y Toro by launching a premium version of its global wine brand Gato Negro into the UK market.
Its new reserve line Gato Negro 9 Lives, which comprises a Cabernet Sauvignon and a Sauvignon Blanc from the Central Valley, is set to launch at the London Wine Fair. It has already won listings with one major UK supermarket for the Cabernet Sauvignon, which will hit shelves from June (RRP: £7.99), targeting the “sweet spot” in the mid-tier.
Read more at source | Drinksbusiness
