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Stella Artois Debuts Instagram Ads

  • Category: Other
  • Date: 02/12/2014
Stella Artois has become the first beer brand to target millennials by launching a series of sponsored adverts on photo sharing app Instagram.

Bacardi joins Ready-To-Serve Category

  • Category: Other
  • Date: 02/12/2014
Bacardi Lion has thrown its hat into the growing ready-to-serve arena, launching two Bacardi-based cocktails into the category.

AGWA names new UK and Europe director

  • Category: Other
  • Date: 02/12/2014
The Australian Grape and Wine Authority (AGWA) has appointed Laura Jewell MW to the position of regional director for the UK and Europe.

Jago of Tesco Expected to be Dismissed

  • Category: Other
  • Date: 01/12/2014
Tesco’s suspended head of beer, wine and spirits Dan Jago is expected to be fired along with four remaining executives under investigation,

Marstons Brewery to sell of 200 UK Pubs

  • Category: Other
  • Date: 01/12/2014
Maston’s has announced plans to dispose of 200 of its pubs in the coming 12 months to focus instead on women and budget family dining.

Bud Crowded Out by Craft Beer Craze

  • Category: Other
  • Date: 01/12/2014
After years of developing advertising and marketing that appeals to all ages, AB InBev plans to concentrate future Budweiser promotions exclusively on that age bracket.

Pernod Ricard in Executive Shake Up

  • Category: Other
  • Date: 01/12/2014
Pernod Ricard has announced a consolidation of its executive roles with promotion of two of its directors, Simon Van Moppes and Chris Ellis.