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Diageo to Push Luxury Portfolio After Haig Club Launch
- Category: Other
- Date: 24/10/2014
Diageo aims to grow its luxury reserve portfolio from 12 percent of the business to 20 percent after launching the £45 (US$72) srp Haig Club whisky in partnership with David Beckham.
New Guinness Offering Taps Luxury Beer Market
- Category: Other
- Date: 23/10/2014
Diageo executives told CNBC.com that in early November, the brand will launch its first in a line of "limited edition luxury beers.
Coca-Cola Names New Chief Marketing Officer
- Category: Other
- Date: 23/10/2014
The Coca-Cola Co. Chief Marketing and Commercial Officer Joe Tripodi will retire in February 2015 and be replaced by Marcos De Quinto.
Icelandic Glacial Gets New Taiwan Distributor
- Category: Other
- Date: 22/10/2014
Icelandic Water Holdings hf, makers of the natural spring water from Iceland, Icelandic Glacial, announces its partnership with Shiang Yang Trade Co. Ltd.
Brewers Association Publishes Beer & Food Course
- Category: Other
- Date: 22/10/2014
Free Online Curriculum Enhances Use of Craft Beer in Culinary Education.
Beckham and Ritchie Team up for Whisky Ad
- Category: Other
- Date: 21/10/2014
David Beckham and Guy Ritchie have joined forces to create a TV advertising campaign for Diageo’s Haig Club whisky.
UK and US still top for Aussie Wine Exports
- Category: Other
- Date: 21/10/2014
The UK, US and Canada remain the top three destinations by volume for Australian wines in the year ending September 2014.
Coke Helping Entrepreneurs Create New Startups
- Category: Other
- Date: 17/10/2014
Coke wants in on the entrepreneur scene. So, it's created a program designed to help founders build startups from the ground up.
New Tetra Pak Carton Made Entirely From Plants
- Category: Other
- Date: 16/10/2014
Tetra Pak says it has launched the industry’s first carton made entirely from plant based, renewable packaging materials.
Deschutes Brewery Expands to DC
- Category: Other
- Date: 16/10/2014
Deschutes Brewery announced today that its craft beers will be available in Washington D.C. and northern Virginia.