Carlsberg is accelerating plans to redirect its marketing budget to social media content and away from traditional channels such as TV after declaring its ability to prove the effectiveness of content marketing is closer to becoming a reality.

Two Budweiser spots appear on Ace Metrix’s list of most effective ads, while two Bud Light commercials make the least effective ads list.

Ardagh Group has designed a more ecological 330ml glass bottle for Coke weighing just 190g that is 26% lighter than its comparable 2005 bottle.

The world’s largest privately held spirits company has unveiled its ambitious plans to build a more sustainable future.

Heineken USA has announced the appointment of Nuno Teles as the company’s new chief marketing officer.

London Velvet will be rolling out at Tesco stores across the south-east of England distributed by independent drinks company Silasu Ltd.

Michael Okoroafor, vice president of global packaging innovation and execution, HJ Heinz, shares his secrets on the company’s holistic approach to sustainability, which reaches packaging, processing, innovation and beyond.

Heineken is once again leveraging its partnership with the UEFA Champions League (UCL) to bring the most prestigious soccer club competition to adult fans, 21 and older, throughout the U.S.

Executive vice president and chief administrative officer Lee Hager of Southern Wine & Spirits of America has officially opened the first Southern Supply Center (SSC).

According to Twitter, there were 2.2 million tweets during the 12.5 minute Pepsi Super Bowl Halftime Show, of which a quarter of tweets were Pepsi #halftime.