Brown-Forman's Jack Daniel's has launched a special edition bottle of its Jack Daniel's Red Dog Saloon, available in the UK at Asda stores.

The new launch celebrates the 125th anniversary of the Red Dog Saloon, a  bar opened by Mr Jasper ‘Jack’ Newton Daniel in Lynchburg, Tennessee, in 1892.

Jack Daniel’s Red Dog Saloon offers consumers a twist to the Jack Daniel’s Tennessee Whiskey and is 45% ABV.

Packaged in a premium gift box, the special edition bottle (70cl) is available in Asda stores nationwide with an RRP of £30.00, and can also be purchased through the Jack Daniel’s Store.

Ffion Fitzgerald, marketing manager, Jack Daniel’s UK, comments: “We are thrilled to launch our newest special edition bottle and bring to life the legendary story of the Red Dog Saloon. This is a bar which is shrouded in mystery, yet played a leading role in Jack Daniel’s history.

Read more at source The Drinks Report