Argentina joins new world wine campaign targeting China
Argentina has joined New Zealand, South Africa, Chile, Canada and the US (California) in forming a New World wine alliance to boost performance in the Chinese market.
According to the drinks business
Industry body Wines of Argentina has signed an agreement with Shanghai’s Grapea & Co to be part of the alliance aimed at furthering the perception of New World wine in China.
The project, which began in June and will run until October this year, will take the form of a marketing and educational campaign supported by Grapea & Co’s Yang Lu, China’s first Master Sommelier.
The campaign will focus on both online content, transmitted through social media and blogging platforms, as well as wine and sommelier competitions.
Read more at source: the drinks business
