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Calvados producer Avallen Spirits is looking to raise £250,000 (US$316,000) through crowdfunding to support the next phase of its growth.
According to the spirits business
Healthy Hospo founder Tim Etherington-Judge and wine and spirits specialist Stephanie Jordan launched Calvados brand Avallen in April last year.
The duo is now looking to raise funds to allow the company to hire a head of sales and a marketing director, and complete a carbon assessment to become recognised as a carbon neutral brand.
In addition, the funds will help Avallen to secure more listings in both the on- and off-trade and launch a new SKU “designed for socially distanced group serves in the on-trade and the at-home party”.
Read more at source: the spirits business
