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Napa’s C. Mondavi & Family gets into French wines with rosé brand acquisition
C. Mondavi & Family Wine Company acquires the French Blue brand of wines from Flying Blue Imports in July 2020.
According to the northbaybusinessjournal,
C. Mondavi & Family in the Napa Valley has a new venture adding a foreign- produced wine to its portfolio with the addition of a French rosé brand.
Announced Tuesday, the acquisition of the French Blue brand from Flying Blue Imports was characterized as an effort to capture a share of the market for imported wines. This will be the first time that the group has ventured outside California for any of the wines in its portfolio.
“We are excited to take this step to expand our portfolio in the import space. We believe strongly in the future of our wine brands even in the midst of a year affected by COVID-19. French Blue is a great brand with excellent wines from Bordeaux, and we feel they have great potential.” said Judd Wallenbrock, CEO at C. Mondavi & Family.
Production of French Blue currently is 15,000 cases annually. Wallenbrock told the Business Journal the company plans to grow.
Read more at source: northbaybusinessjournal,




