Sales Strategy and Programming Tips For Distilleries and Importers Of Premium Spirits
BTN Interviews fine spirit importer PVI Global’s Raj Sabharwal on effective programming and sales strategy for premium spirits and gets his top 5 tips for successful expansion.
Whether you are importing a Scottish Single Malt into France or you are exporting a craft vodka from Washington to China, understanding how to support your brands in a new territory is a vital sales skill to ensure successful market penetration. Sales sheets, event schedules and educational programming are just a few of the pieces in the puzzle.
Defining your brands and shaping your marketplace comes from maintaining stable partnerships from supply to retail by recognizing and implementing the appropriate services needed at each tier. This article examines successful strategies employed by industry veteran and spirit importer Raj Sabharwal on market advancement.
BTN Interviews fine spirit importer PVI Global’s Raj Sabharwal on effective programming and sales strategy for premium spirits and gets his top 5 tips for successful expansion. In this article we cover...
What are the most important aspects and programs you look at when entering brands into new markets?
What are the types of tradeshows and competitions that micro distilleries should be targeting?
What are your Top 5 tips for distilleries looking to expand?
BTN Premium Content
BTN Premium Members, please Log In to access the complete Webinar.
Not a member? Please Sign Up now and choose your Premium plan.
BTN membership gives you full access to articles and webinars on BTN + other benefits like:
- Full Access to BTN Consultants
- Full Access to Buying Leads
- Post Unlimited Brands
- Full Access to all Articles and Webinars
- Full Access to BTN Live conferences presentations and speaker sessions
- Discounted rates to exhibit at major partner events and conferences
- And Much More...
Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now
